Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Solution

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Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Study Help

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, service tax rate and basic tax rate had decreased which ultimately had an influence on the development of service revenues. This unforeseen development in profits will eventually increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical way.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the comparative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not provide the decrease in the per capita income of Canadian individuals in the year 2012 from the year 2011 but the growth in per capita earnings have actually increased in decreasing method which may not be the reason to the decrease in charitable activities since the per capita earnings had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Help will now target the primary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their income is very low as they are dependent upon their moms and dads, delighted in the frozen treats and interested to offer the important contributions for the much better health of Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Analysis of Canada.

Technological Factor:

Due to the technological development in Canada, the small and corporate organisations will produce more in less expense which ultimately lead towards the cost conserving leading to more earnings and margins which might lead towards the more participation in the charitable activities and a yearly event such as Wonder Treat Day in orderto offer the important contributions for the better health of Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Help of Canada.

Strategies:

There are four alternative strategies whose application will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative methods are:

The essential issues facing by the company belong to the
1. Time restriction of 3 months to make and execute the method in Toronto, Canada
2. A continuous decline in the collection of donations on annual basis
3. A decline in the per store income in Toronto which have actually failed to raise contributions from here
4. A primary focus of Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Analysis Structure is towards the advancement ofloyalty programs and the building of customer relationships with possible clients of Wonder Reward Day
5. Some franchise owners are not showing their willingness to take part in a yearly event day due to the think that their participation in Wonder Reward Day are leading to the decrease of the profits together with the not any major change before and after profits of their companies and organisations

PEST Analysis:

1. Franchise Rewards: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through an annual event called Wonder Treat Day.
For this function, the hospital needs to begin the Prize contest such as the top place prizeon the basis of the highest contribution, second location prizeon the basis of the 2nd highest contribution, 3rd place reward on the basis of the 3rd greatest contribution, and much more. These prizes will motivate the franchise owners to take part more in the charitable activities in a yearly occasion of Wonder Treat Day.
2. Loyalty Card: In order to develop and maintain more faithful customers for Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Analysis to offer the important donations for the better health of Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Solution of Canada, the hospital needs to create the loyalty card program for the blizzards to established loyalty in customers.
3. Schools: For the function to get the quick increase in variety of donations from the area of Toronto, hospital needs to include the variety of schools located in Toronto to take part inan yearly occasion such as Wonder Reward Dayto supply the important donations for the much better health of Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Help of Canada.
Email Marketing: The use of Email marketing needs to be carried out by the hospital to catch the variety of schools and franchise owners to participate in a yearly event such as Miracle Reward Dayto supply the important contributions for the much better health of Pestel Analysis of Shawmut National Corporations Merger With Bank Of Boston Corporation (B) Case Help of Canada.

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