Recommendations of Predicting Consumer Tastes With Big Data At Gap Case Help

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Recommendations of Predicting Consumer Tastes With Big Data At Gap Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different options, the company is advised to consider alternative 3. As alternative 3 would enable the business to expand in international markets without any decrease in its regional incomes and any wear and tear of its market position. The business might pursue alternative 1 which would allow the company to focus on prospective worldwide markets rather than the regional markets but as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Predicting Consumer Tastes With Big Data At Gap Case Analysis Stores

The company has a long term market position in United States which can not be created soon in the brand-new markets. The alternative would help the business to broaden in international markets along with the removal of problems raised in its regional markets related to its diversity.

Pros:

• Exploration of new international markets.
• Increase in income from global markets.
• Removal of concerns associated with diversity.
• Profits diversification.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Increase in competitors.
• Distinctions in cultures could led to a failure of the brand name especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Predicting Consumer Tastes With Big Data At Gap Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could posture a serious risk to the market share of company. In this situation the company could think about presenting Click and Recommendations of Predicting Consumer Tastes With Big Data At Gap Case Help shops. These shops with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Elimination of brand Uniqueness
• Removal of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might think about, is to broaden towards the global markets without closing its domestic shops that contributes to the huge part of earnings of the business. The pros and cons associated with Alternative 3 are given listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Expedition of new worldwide markets.
• Increase in profits from international markets.
• Earnings diversity.
• Action towards being a strong international brand.

Cons:

• Continuation of problems associated with diversity.
• Differences in cultures might caused a failure of the brand specifically in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenditures to acquire market share.



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