Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Analysis

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Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Study Help

A Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Solution might be conducted to design numerous strategies using the strengths of the business to avail opportunities, conquer weak points and to minimize the risks. It might also be utilized to assess that how particular weak points withstand particular opportunities and increase the risks. The techniques drafted utilizing the Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Solution are offered as follows;
• Utilization of strong international brand position and funds in expanding towards possible markets.
• Special brand name experience could assist the company to much better position itself in new markets.
• Resistance in growth in the potential international markets encouraging variety.
• High prices restricts the expansion in various Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the special brand experience could be utilized to minimize the threat from prospective customers.
• Stringent look policies might caused the consumer shift towards Victoria with high social responsibility.
• Minimal target markets might caused a decrease in the overall market share of the company.
These strategies could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Analysis might be conducted to evaluate the accessibility of funds to the company that might be made use of in growth towards worldwide markets. The monetary position of the company could be evaluated by using the information given in the case Display 1. The ratios that could be thought about in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be possible and the company must put efforts in increasing its incomes along with decreasing its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Solution

Segmentation

Most of the company's Brick and Mortar shops are located in United States including above 500 shops in practically each of the state of US. The business has also a global presence in 8 various countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is most likely the 10% of its shops in the United States.

Targeting

The company targets its clothing brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business related to its competitors. The business employs good looking males and ladies for its stores and follows a strict look policy to preserve attraction of good-looking individuals towards its stores and provide a special brand name experience.

Positioning

The business has placed its brand name as a high-end brand targeting only a specific market sector. The business with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothing brand name targeted to the cool and good-looking characters in society. Although, this market position attracts numerous elite people towards the brand but it hurts the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Predicting Consumer Tastes With Big Data At Gap Case Solution deals with a lot of competition in the market with the existence of various number of rivals in the market. Space is also thought about to be a potential rival in regional as well as in worldwide; markets as the business is thinking about to move in the global markets.

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