Recommendations of Polands A2 Motorway Case Solution

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Recommendations of Polands A2 Motorway Case Study Solution

RecommendationsOn the basis of above internal and external analysis of the business in addition to the examination of different options, the business is advised to consider alternative 3. As alternative 3 would enable the business to broaden in international markets without any reduction in its regional revenues and any deterioration of its market position. By considering Alternative 3, the company might preserve its shop experience and brand originality. It could likewise think about alternative 2 that might enable the company to access the markets without any possible financial investment. Although, the company might pursue alternative 1 which would make it possible for the business to concentrate on possible international markets instead of the local markets but as the company is highly based on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's profits. Therefore, the business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Polands A2 Motorway Case Analysis Stores

International SegmentsExpansion towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic stores is although an excellent choice for increasing the international existence of the company. However, the closing of domestic shops might extremely affect the incomes of the firm as above 90% of its shops are located domestically and closing those shops would ultimately lower the incomes of the company. The company has a long term market position in United States which can not be produced quickly in the new markets. The choice would assist the company to broaden in global markets together with the removal of problems raised in its local markets associated with its diversity. The benefits and drawbacks for Alternative 1 are noted below;


• Exploration of new worldwide markets.
• Increase in profits from international markets.
• Elimination of issues associated with variety.
• Earnings diversity.
• Action towards being a strong international brand.


• Loss of comprehensive profits from the regional markets.
• Increase in competition.
• Differences in cultures might resulted in a failure of the brand especially in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Polands A2 Motorway Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a serious threat to the market share of business. In this scenario the business might think about introducing Click and Recommendations of Polands A2 Motorway Case Help shops. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.


• Low financial investment
• Decreasing competitors hazard
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance


• Risk to the marketplace position
• Removal of brand name Originality
• Removal of the great shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of incomes of the business. The benefits and drawbacks connected to Alternative 3 are given below;


• Lowering competition danger
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Exploration of new global markets.
• Boost in profits from global markets.
• Earnings diversification.
• Action towards being a strong worldwide brand.


• Extension of issues related to variety.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.

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