Porter's 5 Forces analysis of Oldtown Berhad Case Solution

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Porter's 5 Forces analysis of Oldtown Berhad Case Study Analysis

A Porter's 5 Forces analysis of Oldtown Berhad Case Help could be conducted to design various techniques utilizing the strengths of the business to obtain opportunities, get rid of weaknesses and to minimize the hazards. It could also be utilized to examine that how specific weak points withstand certain chances and increase the threats. The techniques drafted using the Porter's 5 Forces analysis of Oldtown Berhad Case Solution are offered as follows;
• Utilization of strong global brand position and funds in broadening towards potential markets.
• Distinct brand experience could help out the company to much better position itself in brand-new markets.
• Resistance in growth in the potential international markets motivating variety.
• High rates restricts the expansion in numerous Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the special brand name experience could be utilized to lower the hazard from possible customers.
• Strict appearance policies might led to the consumer shift towards Victoria with high social duty.
• Restricted target markets might caused a decrease in the total market share of the business.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Oldtown Berhad Case Help could be performed to assess the schedule of funds to the company that could be used in growth towards worldwide markets. The financial position of the business might be assessed by utilizing the data given up the case Exhibit 1. The ratios that might be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be possible and the business must put efforts in increasing its incomes along with reducing its operational expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Oldtown Berhad Case Help

Segmentation

Many of the company's Brick and Mortar stores are situated in United States consisting of above 500 stores in nearly each of the state of United States. The company has likewise a worldwide existence in 8 different countries with its highest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its shops in the United States.

Targeting

The company targets its clothes brand name to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for different differences in the business related to its rivals. For example, the company employs good looking men and women for its shops and follows a rigorous appearance policy to keep destination of attractive individuals towards its shops and supply a distinct brand name experience.

Positioning

The company has placed its brand name as a high-end brand name targeting only a particular market segment. The company with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothes brand targeted to the cool and good-looking personalities in society. This market position attracts various elite individuals towards the brand name however it harms the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Oldtown Berhad Case Analysis deals with a great deal of competitors in the market with the presence of various variety of competitors in the market. A chart showing the close competitors in addition to their attributes and the marketing method is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for company with its marketing strategy associated to the television programs. Gap is also thought about to be a potential competitor in regional as well as in international; markets as the business is considering to move in the worldwide markets. Along with it, Oldtown Berhad Case Study Solution. with its flexible pricing technique and the Victoria's Street with its strong social status present an extreme threat to the existing market share of the Porter's 5 Forces analysis of Oldtown Berhad Case Solution.

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