Pestel Analysis of Oldtown Berhad Case Analysis

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Pestel Analysis of Oldtown Berhad Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, business tax rate and basic tax rate had decreased which eventually had an effect on the growth of business profits. This unforeseen development in earnings will eventually increase the charitable activities in Canada in order to improve the business image and to advertise himself in an ethical method.

Economical Factor:

Due to the worldwide financial crises in the year 2008 and 2009, the relative growth of Gdp (GDP) rate in Canada had declined in the year 2012 form the year 2011. This declined does not present the decrease in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the development in per capita income have increased in decreasing way which may not be the reason to the decrease in charitable activities due to the fact that the per capita income had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Oldtown Berhad Case Analysis will now target the primary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their earnings is extremely low as they are dependent upon their parents, delighted in the frozen treats and interested to offer the important donations for the better health of Pestel Analysis of Oldtown Berhad Case Solution of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and corporate companies will produce more in less cost which eventually lead towards the expense saving resulting in more profits and margins which might lead towards the more participation in the charitable activities and a yearly event such as Miracle Treat Day in orderto provide the valuable donations for the much better health of Pestel Analysis of Oldtown Berhad Case Analysis of Canada.

Strategies:

There are 4 alternative methods whose application will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative strategies are:

The essential issues dealing with by the company belong to the
1. Time restraint of 3 months to make and carry out the strategy in Toronto, Canada
2. A consistent decline in the collection of contributions on annual basis
3. A decrease in the per shop income in Toronto which have failed to raise donations from here
4. A main focus of Pestel Analysis of Oldtown Berhad Case Solution Foundation is towards the development ofloyalty programs and the structure of consumer relationships with potential consumers of Wonder Reward Day
5. Some franchise owners are not showing their determination to participate in a yearly occasion day due to the think that their participation in Miracle Treat Day are resulting in the decrease of the profits along with the not any major modification prior to and after earnings of their firms and services

PEST Analysis:

1. Franchise Incentives: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through an annual occasion called Wonder Treat Day.
For this function, the hospital ought to begin the Reward contest such as the top place prizeon the basis of the highest contribution, second place prizeon the basis of the second greatest donation, third location reward on the basis of the 3rd highest donation, and much more. These prizes will inspire the franchise owners to participate more in the charitable activities in a yearly occasion of Wonder Reward Day.
2. Loyalty Card: In order to develop and preserve more faithful customers for Pestel Analysis of Oldtown Berhad Case Analysis to provide the important contributions for the much better health of Pestel Analysis of Oldtown Berhad Case Analysis of Canada, the hospital should create the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the purpose to get the quick boost in number of contributions from the area of Toronto, hospital must consist of the number of schools located in Toronto to get involved inan yearly occasion such as Miracle Reward Dayto offer the important contributions for the better health of Pestel Analysis of Oldtown Berhad Case Help of Canada.
Email Marketing: The use of Email marketing needs to be carried out by the hospital to capture the variety of schools and franchise owners to participate in a yearly occasion such as Wonder Reward Dayto supply the valuable contributions for the much better health of Pestel Analysis of Oldtown Berhad Case Help of Canada.

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