Recommendations of Nghe An Tate And Lyle Sugar Company (Vietnam) Case Solution

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Recommendations of Nghe An Tate And Lyle Sugar Company (Vietnam) Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of different options, the company is advised to consider alternative 3. As alternative 3 would allow the company to expand in international markets with no decrease in its regional revenues and any wear and tear of its market position. By thinking about Alternative 3, the business could maintain its shop experience and brand name uniqueness. It might also consider alternative 2 that could permit the business to access the markets without any possible investment. Although, the company could pursue alternative 1 which would enable the company to focus on possible international markets rather than the regional markets but as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the considerable decrease in business's revenue. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Nghe An Tate And Lyle Sugar Company (Vietnam) Case Help Stores

The company has a long term market position in United States which can not be generated quickly in the new markets. The alternative would help the company to expand in worldwide markets along with the elimination of problems raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Increase in income from international markets.
• Elimination of problems associated with variety.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Loss of extensive earnings from the local markets.
• Boost in competition.
• Distinctions in cultures might led to a failure of the brand specifically in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Nghe An Tate And Lyle Sugar Company (Vietnam) Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could present a severe hazard to the market share of company. In this situation the company might think about introducing Click and Recommendations of Nghe An Tate And Lyle Sugar Company (Vietnam) Case Analysis shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Removal of brand name Originality
• Elimination of the fantastic store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the worldwide markets without closing its domestic shops that adds to the huge part of earnings of the business. The pros and cons related to Alternative 3 are given below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Exploration of brand-new global markets.
• Boost in profits from worldwide markets.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of problems associated with variety.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenditures to acquire market share.



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