Recommendations of Googles Project Oxygen: Do Managers Matter Case Help

Home >> Harvard Business School >> Googles Project Oxygen: Do Managers Matter >> Recommendations

Recommendations of Googles Project Oxygen: Do Managers Matter Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the business is advised to consider alternative 3. As alternative 3 would enable the business to expand in international markets with no reduction in its local revenues and any wear and tear of its market position. By considering Alternative 3, the company could preserve its shop experience and brand originality. It could also think about alternative 2 that might permit the company to access the markets without any possible financial investment. Although, the company might pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the regional markets however as the business is extremely dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the substantial decline in company's revenue. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Googles Project Oxygen: Do Managers Matter Case Solution Stores

Expansion towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although an excellent alternative for increasing the worldwide existence of the business. The closing of domestic shops could highly impact the earnings of the company as above 90% of its stores are located domestically and closing those stores would ultimately reduce the revenues of the company. Furthermore, the business has a long term market position in US which can not be created soon in the new markets. The option would assist the business to expand in worldwide markets along with the elimination of issues raised in its local markets connected to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in earnings from global markets.
• Removal of problems associated with variety.
• Income diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competition.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Googles Project Oxygen: Do Managers Matter Case Help Stores

Alternative 2 includes the intro of online market places through producing a correct company's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might present a serious hazard to the market share of business. The rivals are shifting towards click and Recommendations of Googles Project Oxygen: Do Managers Matter Case Analysis shops with Space introducing Piperline. This shift towards online markets could lower the profits for company. In this situation the business might consider introducing Click and Recommendations of Googles Project Oxygen: Do Managers Matter Case Help shops. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops. The pros and cons of option 2 are given as follows;

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the marketplace position
• Removal of brand Individuality
• Elimination of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to expand towards the international markets without closing its domestic stores that adds to the major part of earnings of the business. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Decreasing competitors danger
• Access to the world markets
• Expanding consumer base
• Big Profits
• Exploration of new global markets.
• Increase in earnings from global markets.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Extension of problems connected to variety.
• Distinctions in cultures might led to a failure of the brand especially in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.