Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Solution

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved. Buy Now

Home >> Harvard Business School >> Googles Project Oxygen: Do Managers Matter >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Study Solution

A Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Solution could be carried out to develop different methods utilizing the strengths of the business to get chances, get rid of weaknesses and to reduce the risks. It might likewise be utilized to assess that how certain weaknesses resist particular chances and increase the threats. The methods prepared using the Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Solution are given as follows;
• Utilization of strong international brand position and funds in broadening towards possible markets.
• Distinct brand name experience could assist the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible international markets encouraging diversity.
• High rates restricts the expansion in various Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the distinct brand name experience could be made use of to decrease the risk from possible clients.
• Rigorous appearance policies might led to the consumer shift towards Victoria with high social obligation.
• Limited target audience could led to a decline in the total market share of the company.
These techniques might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Solution could be conducted to assess the schedule of financial resources to the company that might be made use of in expansion towards international markets. The financial position of the company could be evaluated by utilizing the information given in the case Exhibition 1. The ratios that could be thought about in financial performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not seems to be prospective and the company must put efforts in increasing its revenues along with decreasing its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Analysis

Segmentation

The segmentation analysis consists of the analysis of various company segments of the business in domestic and the worldwide, markets. The majority of the company's Physical shops lie in US including above 500 shops in practically each of the state of United States. However, the business has also a global existence in 8 various nations with its greatest variety of stores located in UK i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its stores in the US. It suggests that bulk of the profits of the company come from the local markets. The business is thinking about to broaden its shops into 7 more European and Asian countries. A chart revealing the presence of the business in different global markets is given in the Appendix 2.

Targeting

The business targets its clothing brand name to the young, high and good-looking teens and kids that are considered to be cool. This targeting policy is accountable for different distinctions in the company connected to its competitors. The company works with good looking guys and women for its stores and follows a rigorous appearance policy to preserve tourist attraction of attractive people towards its shops and supply an unique brand name experience.

Positioning

The company has actually placed its brand as a high-end brand name targeting only a particular market segment. The business with its non-traditional methods of marketing through models and agents posters its brand name image as a luxury clothing brand name targeted to the cool and attractive characters in society. This market position attracts numerous elite individuals towards the brand however it injures the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Solution faces a great deal of competition in the market with the presence of various number of rivals in the market. A chart showing the close rivals together with their attributes and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing method related to the television programs. Space is also considered to be a prospective competitor in regional as well as in worldwide; markets as the company is thinking about to shift in the global markets. In addition to it, Googles Project Oxygen: Do Managers Matter Case Study Analysis. with its flexible pricing technique and the Victoria's Street with its strong social status position an extreme danger to the present market share of the Porter's 5 Forces analysis of Googles Project Oxygen: Do Managers Matter Case Solution.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.