Recommendations of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Help

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Recommendations of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of various alternatives, the company is advised to think about alternative 3. As alternative 3 would allow the company to expand in global markets without any decrease in its regional earnings and any deterioration of its market position. By considering Alternative 3, the business might keep its shop experience and brand name individuality. Nevertheless, it might likewise think about alternative 2 that might enable the company to access the marketplaces without any potential investment. Although, the company might pursue alternative 1 which would enable the company to focus on possible international markets instead of the regional markets however as the business is highly based on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in business's profits. The business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Help Stores

Expansion towards international markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a good option for increasing the worldwide presence of the business. However, the closing of domestic stores could highly impact the earnings of the firm as above 90% of its shops lie locally and closing those stores would ultimately decrease the profits of the company. The business has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would help the company to expand in global markets along with the removal of problems raised in its regional markets related to its variety. The pros and Cons for Option 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Removal of concerns related to diversity.
• Earnings diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial profits from the regional markets.
• Increase in competition.
• Distinctions in cultures might caused a failure of the brand name especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might pose a severe hazard to the market share of company. In this scenario the company might think about presenting Click and Recommendations of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Help shops. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand name Individuality
• Elimination of the great store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to broaden towards the international markets without closing its domestic shops that contributes to the major part of incomes of the business. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Enlarging consumer base
• Big Profits
• Exploration of new international markets.
• Boost in profits from global markets.
• Earnings diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of concerns connected to variety.
• Differences in cultures could resulted in a failure of the brand name especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.



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