Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Help

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Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Study Solution

A Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Help could be performed to develop different strategies utilizing the strengths of the company to get chances, overcome weaknesses and to minimize the threats. It might likewise be utilized to examine that how particular weaknesses withstand particular opportunities and increase the dangers. The strategies prepared using the Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Solution are given as follows;
• Usage of strong worldwide brand position and financial resources in broadening towards prospective markets.
• Unique brand name experience might help out the company to much better position itself in brand-new markets.
• Resistance in growth in the prospective international markets motivating diversity.
• High costs limits the growth in numerous Asian and African nations with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the unique brand name experience could be used to minimize the threat from possible clients.
• Strict appearance policies could resulted in the consumer shift towards Victoria with high social obligation.
• Limited target audience could led to a decrease in the total market share of the company.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Help could be performed to assess the availability of funds to the company that might be utilized in expansion towards global markets. The financial position of the business could be evaluated by using the data given in the case Display 1. The ratios that could be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not appears to be prospective and the business needs to put efforts in increasing its earnings along with lowering its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Solution

Segmentation

Most of the business's Brick and Mortar stores are located in United States including above 500 stores in nearly each of the state of United States. The company has likewise a worldwide existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its stores in the United States.

Targeting

The company targets its clothing brand to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for various differences in the business related to its competitors. The company employs good looking guys and females for its shops and follows a strict look policy to keep tourist attraction of attractive people towards its stores and provide a special brand name experience.

Positioning

The company has placed its brand name as a high-end brand name targeting only a particular market section. The company with its non-traditional ways of marketing through designs and representatives posters its brand name image as a high-end clothes brand targeted to the cool and good-looking personalities in society. Although, this market position attracts numerous elite people towards the brand but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Cirque Du Soleil: The High-Wire Act Of Building Sustainable Partnerships Case Solution faces a lot of competitors in the market with the existence of different number of rivals in the market. Gap is likewise considered to be a possible competitor in local as well as in international; markets as the business is thinking about to shift in the international markets.

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