Recommendations of Bayer Ag: Bidding To Win Mercks Otc Business Case Analysis

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Recommendations of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Help

On the basis of above internal and external analysis of the business in addition to the evaluation of numerous options, the business is suggested to think about alternative 3. As alternative 3 would enable the company to expand in international markets with no reduction in its regional profits and any deterioration of its market position. By thinking about Alternative 3, the company could maintain its shop experience and brand uniqueness. Nevertheless, it could likewise think about alternative 2 that might permit the company to access the marketplaces with no prospective financial investment. The business could pursue alternative 1 which would make it possible for the company to focus on prospective worldwide markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decrease in company's income. The company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Bayer Ag: Bidding To Win Mercks Otc Business Case Help Stores

The company has a long term market position in US which can not be produced soon in the new markets. The alternative would help the company to expand in global markets along with the removal of concerns raised in its regional markets related to its diversity.

Pros:

• Expedition of new international markets.
• Increase in profits from worldwide markets.
• Elimination of problems associated with diversity.
• Earnings diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Bayer Ag: Bidding To Win Mercks Otc Business Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position a serious danger to the market share of company. In this circumstance the company might consider presenting Click and Recommendations of Bayer Ag: Bidding To Win Mercks Otc Business Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competitors threat
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the market position
• Elimination of brand name Uniqueness
• Elimination of the terrific shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the major part of revenues of the business. The pros and cons related to Alternative 3 are offered listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging customer base
• Large Earnings
• Expedition of brand-new worldwide markets.
• Increase in earnings from global markets.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of issues associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenditures to get market share.



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