Recommendations of Bankruptcy And Restructuring At Marvel Entertainment Group Case Solution

Home >> Harvard Business School >> Bankruptcy And Restructuring At Marvel Entertainment Group >> Recommendations

Recommendations of Bankruptcy And Restructuring At Marvel Entertainment Group Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the examination of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the business to expand in international markets without any reduction in its regional incomes and any deterioration of its market position. By considering Alternative 3, the business might keep its store experience and brand name individuality. It might also think about alternative 2 that might enable the business to access the markets without any potential financial investment. Although, the company might pursue alternative 1 which would allow the business to concentrate on prospective global markets rather than the local markets but as the company is extremely depending on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the considerable decline in company's income. For that reason, the company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Bankruptcy And Restructuring At Marvel Entertainment Group Case Help Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a good option for increasing the global presence of the business. However, the closing of domestic stores might highly affect the earnings of the firm as above 90% of its stores lie locally and closing those shops would eventually minimize the incomes of the company. The company has a long term market position in US which can not be created quickly in the brand-new markets. The choice would help the business to broaden in international markets along with the elimination of problems raised in its local markets related to its variety. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Exploration of new international markets.
• Increase in income from worldwide markets.
• Elimination of problems connected to variety.
• Profits diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Bankruptcy And Restructuring At Marvel Entertainment Group Case Help Stores

Alternative 2 consists of the intro of online market places through generating a proper business's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could posture an extreme risk to the marketplace share of company. The rivals are shifting towards click and Recommendations of Bankruptcy And Restructuring At Marvel Entertainment Group Case Solution shops with Space introducing Piperline. This shift towards online markets might decrease the profits for business. In this circumstance the company might consider presenting Click and Recommendations of Bankruptcy And Restructuring At Marvel Entertainment Group Case Analysis stores. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores. The benefits and drawbacks of option 2 are provided as follows;

Pros:

• Low investment
• Reducing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand name Individuality
• Removal of the excellent store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the international markets without closing its domestic shops that adds to the huge part of profits of the company. The pros and cons related to Alternative 3 are given listed below;

Pros:

• Reducing competition threat
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Expedition of new global markets.
• Boost in income from global markets.
• Profits diversity.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures could caused a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.