Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Analysis

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Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Study Solution

A Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Solution could be conducted to design numerous methods utilizing the strengths of the business to obtain chances, conquer weaknesses and to minimize the dangers. It might also be utilized to evaluate that how particular weaknesses withstand certain chances and increase the risks. The methods prepared utilizing the Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Solution are given as follows;
• Utilization of strong worldwide brand position and financial resources in broadening towards potential markets.
• Unique brand experience might help out the company to better position itself in new markets.
• Resistance in growth in the potential worldwide markets encouraging diversity.
• High prices limits the expansion in various Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand experience might be used to reduce the threat from possible clients.
• Strict appearance policies might led to the consumer shift towards Victoria with high social responsibility.
• Limited target markets might led to a decrease in the total market share of the business.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Solution might be performed to evaluate the accessibility of financial resources to the business that could be made use of in expansion towards international markets. The financial position of the company might be assessed by utilizing the information given up the case Exhibit 1. The ratios that might be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not appears to be prospective and the business needs to put efforts in increasing its revenues along with minimizing its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Solution

Segmentation

Most of the company's Brick and Mortar shops are located in United States consisting of above 500 stores in almost each of the state of US. The business has likewise an international existence in 8 various countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its shops in the United States.

Targeting

The company targets its clothing brand to the young, high and attractive teenagers and kids that are considered to be cool. This targeting policy is responsible for various differences in the company connected to its rivals. For example, the company hires good looking males and females for its stores and follows a stringent appearance policy to maintain destination of attractive individuals towards its shops and provide a special brand name experience.

Positioning

The company has actually positioned its brand name as a high-end brand targeting only a particular market segment. The company with its non-traditional ways of marketing through models and representatives posters its brand image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position brings in various elite individuals towards the brand however it injures the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Solution deals with a great deal of competition in the market with the existence of numerous number of competitors in the market. A chart showing the close competitors together with their qualities and the marketing method is given in. it could be seen that the American Eagle Outfitters is thought about to be the strongest competitors for business with its marketing method associated to the tv shows. Furthermore, Space is likewise thought about to be a potential rival in local along with in international; markets as the company is considering to shift in the global markets. Together with it, Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Study Solution. with its versatile prices strategy and the Victoria's Street with its strong social status present an extreme threat to the current market share of the Porter's 5 Forces analysis of Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project Case Help.

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