Harleys Corner Positioning Dilemma in the Pet Food Market Madhurima Deb 2017
Financial Analysis
“We, Harleys Corner, the market leader in Pet Food, has been facing a grave challenge in the current economic scenario, and in order to come up with an effective strategy to resolve this, we have decided to expand into the market of pet food. This decision has not been easy; it requires a lot of resources, capital, expertise, and time. With this expansion, we plan to enter the market with our product range, ‘Pet Pride’. Pet Pride is a healthy, tasty, and nutritious brand of pet food that targets
VRIO Analysis
Harleys Corner Pet Food Market is characterized by strong concentration of market players. The market is segmented into product line and geography. Among product line, top-line and value offerings are considered to be major. Based on a VRIO (Value, Resource, Input, Output) analysis, the main focus of this analysis is the positioning strategy of a well-established and well-known pet food brand in the market. Our findings from a VRIO analysis reveal that the positioning strategy adopted by Harleys Corner
PESTEL Analysis
The pet food market is one of the most lucrative markets globally, as pets are known for their loyalty, affection, and commitment to their families. However, with the increasing competition in the pet food industry, marketers are required to adopt new and creative ways to stand out. The Harleys Corner Pet Foods marketing campaign, launched recently, is aimed at creating awareness among pet owners about the brand’s unique positioning and differentiating it from the competition. The PESTEL analysis in the marketing campaign revealed
Marketing Plan
In the ever-evolving competitive landscape of the pet food market, Harleys Corner is fighting to stay afloat. As a small and new player in the market, our primary objective is to increase market share and increase brand awareness. To accomplish this, we believe it’s imperative to define our position in the market. Harleys Corner is a niche player in the pet food industry. As per our current market research, our customers primarily buy pet food products from specialized stores, pet supply stores, veterinary clinics, or
Evaluation of Alternatives
Harleys Corner is a new store in the pet food market, which has been opened in the middle of last year. According to my perception, it is an excellent location for the store as the traffic is heavy and there is an abundance of small shops that surround it. Moreover, the location in a residential area will make the store stand out from other pet food shops. However, the positioning of Harleys Corner is a bit tricky. It is not only competing with the existing stores in the pet food market but also with the convenience stores
Case Study Analysis
Harleys Corner is a small-time pet food business that started selling its dog food products in the local market. Harleys Corner was founded by a young entrepreneur named Madhurima Deb. Madhurima started the business with a small capital of Rs 50,000 and sells dog food products to small pet shops located in Harley Street and Nalini Chowk. The target market is small-scale pet owners and those who cannot afford the high-priced dog food products available
Porters Model Analysis
Pet food has been an ever-growing industry for years, with pet owners spending large sums of money on food to keep their pets healthy, happy, and fit. use this link However, there is one aspect of the pet food industry that has been a growing concern – the price tag. In recent years, it has become increasingly difficult for owners to afford high-end pet food products, leaving some pet owners in dire need of affordable options. The pet food industry is divided into two primary groups, those who use natural ingredients and those who use pack
SWOT Analysis
Harleys Corner, founded in 1927, is a leading pet food retailer in the country. With a portfolio of 1,200 pet brands and a presence in more than 1,500 stores across the country, they serve a large client base. Harleys is a household name in the country and has a good reputation for being affordable and delivering quality. Current Situation: Harleys has been struggling to maintain its position in the highly competitive pet food market. The primary