Recommendations of Tasaki Can It Shine Like A Pearl In The Luxury Industry Case Help

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Recommendations of Tasaki Can It Shine Like A Pearl In The Luxury Industry Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of different options, the company is recommended to think about alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its regional earnings and any deterioration of its market position. The business might pursue alternative 1 which would enable the business to focus on prospective international markets rather than the local markets however as the business is highly dependent on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decline in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Tasaki Can It Shine Like A Pearl In The Luxury Industry Case Analysis Stores

Expansion towards global markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although a great alternative for increasing the global existence of the business. The closing of domestic shops could extremely affect the incomes of the company as above 90% of its stores are located locally and closing those stores would ultimately decrease the revenues of the firm. The business has a long term market position in United States which can not be created soon in the new markets. The option would help the company to expand in worldwide markets in addition to the removal of problems raised in its regional markets related to its variety. The pros and Cons for Alternative 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Increase in earnings from worldwide markets.
• Removal of issues connected to variety.
• Profits diversification.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competition.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Tasaki Can It Shine Like A Pearl In The Luxury Industry Case Help Stores

Alternative 2 consists of the introduction of online market places through producing an appropriate business's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might position an extreme danger to the market share of company. Moreover, the competitors are moving towards click and Recommendations of Tasaki Can It Shine Like A Pearl In The Luxury Industry Case Analysis stores with Gap presenting Piperline. This shift towards online markets could lower the incomes for business. In this circumstance the business might think about presenting Click and Recommendations of Tasaki Can It Shine Like A Pearl In The Luxury Industry Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Elimination of brand Uniqueness
• Removal of the great store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of incomes of the business. The benefits and drawbacks associated with Alternative 3 are provided below;

Pros:

• Lowering competition threat
• Access to the world markets
• Increasing the size of customer base
• Large Profits
• Exploration of new worldwide markets.
• Increase in earnings from international markets.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of issues connected to diversity.
• Differences in cultures could led to a failure of the brand name especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to acquire market share.



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