Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Help

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Essec Business School >> Ssense Pioneering E-Commerce In The Luxury Industry >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Study Solution

A Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Analysis might be carried out to create various techniques using the strengths of the company to get chances, overcome weaknesses and to lower the dangers. It could also be utilized to evaluate that how specific weak points withstand particular opportunities and increase the risks. The techniques drafted utilizing the Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Solution are provided as follows;
• Usage of strong worldwide brand position and financial resources in expanding towards possible markets.
• Distinct brand name experience could help out the business to much better position itself in new markets.
• Resistance in expansion in the potential international markets encouraging diversity.
• High rates limits the expansion in various Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional ways of marketing and the unique brand experience could be made use of to decrease the risk from possible consumers.
• Strict appearance policies might resulted in the customer shift towards Victoria with high social duty.
• Limited target markets could caused a decline in the total market share of the business.
These techniques might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Analysis could be performed to evaluate the accessibility of financial resources to the business that might be utilized in expansion towards international markets. The financial position of the company might be examined by using the data given up the case Display 1. The ratios that could be considered in financial performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not seems to be potential and the company must put efforts in increasing its earnings together with reducing its functional costs to increase its revenue margins.

Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Solution

Segmentation

Most of the business's Brick and Mortar shops are situated in US consisting of above 500 stores in nearly each of the state of US. The company has also an international existence in 8 different nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in global markets that is probably the 10% of its shops in the United States.

Targeting

The company targets its clothing brand name to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for various differences in the business connected to its rivals. The company employs excellent looking guys and ladies for its shops and follows a stringent look policy to maintain attraction of attractive individuals towards its stores and provide a special brand name experience.

Positioning

The company has placed its brand as a high-end brand name targeting just a particular market segment. The business with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothes brand targeted to the cool and good-looking characters in society. Although, this market position attracts numerous elite people towards the brand however it hurts the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Ssense Pioneering E-Commerce In The Luxury Industry Case Analysis faces a lot of competitors in the market with the presence of different number of competitors in the market. Gap is also thought about to be a possible competitor in regional as well as in international; markets as the business is thinking about to move in the global markets.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.