Recommendations of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Help

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Recommendations of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of numerous options, the company is advised to think about alternative 3. As alternative 3 would enable the company to broaden in global markets without any decrease in its regional incomes and any deterioration of its market position. By considering Alternative 3, the company could keep its shop experience and brand individuality. It might likewise think about alternative 2 that might permit the business to access the markets without any possible financial investment. Although, the company might pursue alternative 1 which would allow the business to focus on potential worldwide markets rather than the local markets but as the business is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the significant decrease in company's revenue. Therefore, the company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Analysis Stores

The business has a long term market position in United States which can not be created soon in the new markets. The option would assist the company to expand in worldwide markets along with the elimination of concerns raised in its regional markets related to its diversity.

Pros:

• Expedition of new worldwide markets.
• Increase in profits from worldwide markets.
• Removal of issues connected to diversity.
• Income diversification.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might present an extreme threat to the market share of business. In this circumstance the business might consider introducing Click and Recommendations of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand name Individuality
• Removal of the fantastic shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the international markets without closing its domestic shops that adds to the huge part of earnings of the company. The benefits and drawbacks associated with Alternative 3 are given below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Increasing the size of consumer base
• Large Revenues
• Exploration of new global markets.
• Increase in revenue from worldwide markets.
• Earnings diversity.
• Step towards being a strong worldwide brand.

Cons:

• Extension of problems associated with variety.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to gain market share.



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