Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Help

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Essec Business School >> Rimowa And Tumi - Ready For Takeoff >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Study Solution

A Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Help might be carried out to develop numerous techniques utilizing the strengths of the company to get opportunities, overcome weaknesses and to lower the risks. It could also be used to evaluate that how certain weaknesses resist particular opportunities and increase the risks. The methods drafted utilizing the Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Solution are provided as follows;
• Usage of strong global brand position and funds in expanding towards prospective markets.
• Distinct brand experience could help out the business to better position itself in brand-new markets.
• Resistance in growth in the prospective international markets encouraging diversity.
• High rates limits the growth in numerous Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional methods of marketing and the special brand name experience could be made use of to reduce the threat from possible customers.
• Stringent appearance policies could resulted in the customer shift towards Victoria with high social obligation.
• Limited target audience might led to a decrease in the total market share of the business.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Solution might be performed to examine the accessibility of financial resources to the company that might be used in expansion towards international markets. The monetary position of the business might be examined by using the data given up the case Display 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be possible and the business needs to put efforts in increasing its revenues in addition to decreasing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Analysis

Segmentation

Most of the company's Brick and Mortar shops are located in US including above 500 shops in practically each of the state of United States. The company has likewise a global presence in 8 various nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its stores in the US.

Targeting

The company targets its clothes brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business associated with its competitors. For example, the company works with excellent looking males and females for its stores and follows a strict look policy to maintain attraction of good-looking people towards its shops and offer a special brand name experience.

Positioning

The company has actually placed its brand as a high-end brand targeting only a particular market segment. The business with its non-traditional ways of marketing through designs and agents posters its brand image as a luxury clothing brand targeted to the cool and attractive personalities in society. Although, this market position draws in various elite individuals towards the brand however it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Solution faces a great deal of competitors in the market with the existence of various number of competitors in the market. A chart showing the close competitors in addition to their attributes and the marketing technique is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing method related to the tv shows. Gap is also considered to be a potential competitor in local as well as in international; markets as the business is considering to shift in the international markets. Together with it, Rimowa And Tumi - Ready For Takeoff Case Study Solution. with its versatile pricing method and the Victoria's Street with its strong social status present a severe hazard to the existing market share of the Porter's 5 Forces analysis of Rimowa And Tumi - Ready For Takeoff Case Solution.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.