Recommendations of Ralph Lauren When The King Retires Can The Brand Live Happily Ever After Case Solution

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Recommendations of Ralph Lauren When The King Retires Can The Brand Live Happily Ever After Case Study Solution

On the basis of above internal and external analysis of the company together with the evaluation of different alternatives, the business is suggested to think about alternative 3. As alternative 3 would allow the company to broaden in worldwide markets with no reduction in its regional revenues and any degeneration of its market position. By thinking about Alternative 3, the company could maintain its shop experience and brand name uniqueness. It could likewise consider alternative 2 that could allow the business to access the markets without any prospective financial investment. Although, the company could pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets but as the company is extremely dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would lead to the considerable decline in business's revenue. The business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Ralph Lauren When The King Retires Can The Brand Live Happily Ever After Case Analysis Stores

Growth towards international markets through opening new stores in other Europe and Asian countries with closing domestic stores is although a great alternative for increasing the worldwide presence of the business. The closing of domestic shops might extremely affect the profits of the firm as above 90% of its shops are located domestically and closing those shops would ultimately minimize the revenues of the company. The business has a long term market position in United States which can not be generated soon in the new markets. The option would assist the business to expand in global markets together with the elimination of issues raised in its local markets associated with its diversity. The pros and Cons for Alternative 1 are listed below;

Pros:

• Exploration of new worldwide markets.
• Increase in profits from worldwide markets.
• Elimination of problems associated with diversity.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Ralph Lauren When The King Retires Can The Brand Live Happily Ever After Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could posture an extreme threat to the market share of business. In this scenario the company might think about presenting Click and Recommendations of Ralph Lauren When The King Retires Can The Brand Live Happily Ever After Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand Uniqueness
• Removal of the great shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the international markets without closing its domestic stores that contributes to the huge part of incomes of the business. The pros and cons related to Alternative 3 are provided below;

Pros:

• Lowering competitors hazard
• Access to the world markets
• Expanding customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Increase in income from worldwide markets.
• Revenue diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of concerns related to variety.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.



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