Category: ESSEC Business School

Deepwater Horizon Oil Spill B Politics of Crisis Response David Giles Arnold Howitt Dutch Leonard 2013

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In 2010, the BP Deepwater Horizon oil spill in the Gulf of Mexico caused one of the worst environmental disasters of our time. The oil leaked 85 million barrels, contaminating more than a thousand miles of coastline, and ruining more than 1000 miles of marshes and wetlands. The disaster was the largest in U.S. History, costing more than $23 billion in damages and impacting 28 million people who lived within a few hundred miles of

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In the wake of the Deepwater Horizon oil spill, 2013, the Bush administration acted, as it did in previous disasters (ie. Katrina, Hurricane Andrew, etc.) to protect its economic interests. BCG Matrix analysis revealed 24 major failures. In contrast, Hurricane Harvey of 2017, for example, received very little political attention (in contrast to Katrina, which received 5.4 billion in disaster assistance funding in the same year). The BCG Matrix analysis

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On April 20, 2010, an oilrig, BP’s Deepwater Horizon rig, exploded off the coast of Louisiana, killing 11 workers and spewing a giant geyser of crude oil into the Gulf of Mexico for five days. Aftermaths of the disaster have been a cause of discussion and debate in recent years, as it was one of the worst and most costly environmental disasters in the history of the country. It was a tragedy which shocked the nation, and many people were affected

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Data Science at Target Srikant M Datar Caitlin N Bowler 2017

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Data science is the application of computer science to the process of understanding data. Target hires many data scientists to collect, analyze and present data to make informed decisions. The data science team has grown by 50% over the last 2 years, bringing in some of the top talent from Silicon Valley. These scientists use the latest tools and techniques to extract meaningful insights from customer data. Target’s marketing team has seen the benefits of data science, with improved targeting, more effective promotions, and increased sales. look here As

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Cleveland Clinic Improving the Patient Experience Ananth Raman Anita Tucker 2011

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Cleveland Clinic is a world-renowned healthcare provider in the United States. This organization has been delivering exceptional patient care for 100 years. Recently, they have set up the Cleveland Clinic’s Patient Experience (PE) initiative. The aim is to improve the patient experience and enhance satisfaction by creating personalized care. The Cleveland Clinic PE initiative focuses on four key areas – personalization, efficiency, care coordination, and outcomes. The personalization initiative aims to understand patient

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RagnSells From company in crisis to circular sustainability champion

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RagnSells is an innovative company in the consumer product goods sector. It was founded in 2003 in a small town called Skovde in Sweden, with only six employees. The brand was conceived and developed in a very creative and entrepreneurial way. A very short time after the launch of RagnSells, a very tough competitive environment emerged. The company found itself at a crossroads. It needed a clear and focused marketing strategy that was able to meet its newfound growth targets while sustaining its sust

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Taran Swan at Nickelodeon Latin America D Linda A Hill Kristin C Doughty 1999

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Drools Challenging the Alpha Pup Anand Jhawar Sanjeev Varshney

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Medisys Corp IntensCare Product Development Brief Case Anne Donnellon Joshua D Margolis 2009

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Supera Capital How to Make the Most of a Portfolio Companys Growth Potential Heinrich Liechtenstein Mark Marti Erfurt Lenka Kolarova

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elBulli The Taste of Innovation Michael I Norton Julian Villanueva Luc Wathieu 2008

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