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    The Emami Group is a conglomerate with an extensive range of consumer and commercial products across various categories. The company has a well-established presence in India, Pakistan, UAE, Middle East, Africa, and South America. The Emami Group’s brands are known for their quality, affordability, innovation, and commitment towards customers. However, the company recently faced a branding dilemma. A major brand challenge was a lack of brand identity, consistency, and focus. The Emami Group’s brand was too generic

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    Financial Analysis

    The Emami Group, a leading confectionery firm based in India, is going through a branding dilemma. It is known for its signature brand, Emami, which was acquired from the company Monsanto by the Indian pharmaceutical giant, Emami Pharma Ltd, in 2003. This acquisition was part of a larger strategic move by the Indian pharmaceutical giant to boost its fortunes in India and expand its international operations. Emami was known for its sweet treats like biscuits, chocolates