Recommendations of Netflix: Disrupting Digital Streaming Case Analysis

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Recommendations of Netflix: Disrupting Digital Streaming Case Study Help

RecommendationsOn the basis of above internal and external analysis of the business along with the examination of numerous options, the business is recommended to think about alternative 3. As alternative 3 would permit the business to broaden in international markets without any reduction in its regional revenues and any wear and tear of its market position. The company might pursue alternative 1 which would allow the company to focus on prospective international markets rather than the local markets however as the business is extremely dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decline in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Netflix: Disrupting Digital Streaming Case Solution Stores

International SegmentsExpansion towards global markets through opening brand-new shops in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the global presence of the company. However, the closing of domestic stores might highly affect the earnings of the company as above 90% of its stores lie locally and closing those shops would eventually reduce the earnings of the firm. Additionally, the company has a long term market position in US which can not be created quickly in the new markets. The alternative would help the business to expand in international markets together with the removal of issues raised in its regional markets associated with its variety. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Boost in profits from global markets.
• Elimination of problems related to diversity.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial earnings from the local markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Netflix: Disrupting Digital Streaming Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might posture a serious hazard to the market share of business. In this circumstance the company might think about introducing Click and Recommendations of Netflix: Disrupting Digital Streaming Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand Uniqueness
• Elimination of the excellent store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the global markets without closing its domestic stores that contributes to the huge part of incomes of the business. The pros and cons related to Alternative 3 are given below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Expedition of brand-new global markets.
• Increase in revenue from global markets.
• Revenue diversity.
• Action towards being a strong global brand name.

Cons:

• Continuation of problems associated with diversity.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.



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