Recommendations of Netflix Disrupting Digital Streaming Case Analysis

Home >> Essec Business School >> Netflix Disrupting Digital Streaming >> Recommendations

Recommendations of Netflix Disrupting Digital Streaming Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of various options, the company is suggested to think about alternative 3. As alternative 3 would allow the company to expand in worldwide markets without any decrease in its regional revenues and any degeneration of its market position. The company could pursue alternative 1 which would allow the company to focus on prospective international markets rather than the regional markets however as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Netflix Disrupting Digital Streaming Case Analysis Stores

The business has a long term market position in United States which can not be created soon in the brand-new markets. The choice would assist the business to expand in worldwide markets along with the elimination of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Increase in revenue from international markets.
• Removal of issues associated with diversity.
• Earnings diversification.
• Action towards being a strong global brand.

Cons:

• Loss of comprehensive profits from the regional markets.
• Boost in competition.
• Distinctions in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Netflix Disrupting Digital Streaming Case Analysis Stores

Alternative 2 includes the introduction of online market locations through generating a correct business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might pose an extreme hazard to the market share of business. The competitors are moving towards click and Recommendations of Netflix Disrupting Digital Streaming Case Help stores with Space introducing Piperline. This shift towards online markets could reduce the earnings for company. In this scenario the company could consider introducing Click and Recommendations of Netflix Disrupting Digital Streaming Case Help stores. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic shops. The pros and cons of option 2 are given as follows;

Pros:

• Low investment
• Decreasing competition danger
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Removal of brand name Originality
• Elimination of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of incomes of the company. The pros and cons related to Alternative 3 are provided listed below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Increasing the size of customer base
• Big Profits
• Expedition of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of issues connected to variety.
• Distinctions in cultures might led to a failure of the brand particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.