Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Analysis

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Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Study Analysis

A Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Analysis could be performed to create numerous techniques using the strengths of the company to get chances, overcome weak points and to minimize the hazards. It could also be utilized to assess that how certain weak points resist specific opportunities and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Analysis are given as follows;
• Utilization of strong international brand name position and financial resources in expanding towards potential markets.
• Distinct brand name experience might assist the business to better position itself in new markets.
• Resistance in expansion in the possible global markets motivating variety.
• High prices limits the expansion in numerous Asian and African nations with low per capita income.
• Strong brand name acknowledgment, non-traditional methods of marketing and the unique brand experience could be used to lower the danger from possible clients.
• Rigorous look policies might led to the customer shift towards Victoria with high social duty.
• Limited target audience might resulted in a decline in the total market share of the business.
These methods might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Solution might be conducted to examine the schedule of funds to the business that could be made use of in growth towards global markets. The monetary position of the company could be evaluated by utilizing the information given up the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the business has a reasonable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not seems to be possible and the company should put efforts in increasing its earnings in addition to minimizing its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Analysis

Segmentation

The division analysis includes the analysis of numerous company sectors of the business in domestic and the international, markets. The majority of the company's Brick and Mortar shops lie in US including above 500 stores in nearly each of the state of US. Nevertheless, the company has also a global existence in 8 various nations with its greatest variety of shops located in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is most likely the 10% of its stores in the United States. It indicates that majority of the earnings of the company originated from the local markets. Additionally, the company is thinking about to broaden its shops into 7 more European and Asian nations. A chart showing the presence of the business in numerous international markets is given in the Appendix 2.

Targeting

The business targets its clothes brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the company related to its competitors. For instance, the company employs great looking men and women for its stores and follows a strict appearance policy to preserve attraction of good-looking people towards its stores and offer an unique brand experience.

Positioning

The business has actually positioned its brand as a high-end brand name targeting only a specific market section. The business with its non-traditional methods of marketing through models and agents posters its brand image as a luxury clothes brand name targeted to the cool and good-looking personalities in society. This market position attracts different elite people towards the brand name however it injures the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Help deals with a lot of competitors in the market with the existence of numerous variety of rivals in the market. A chart revealing the close competitors in addition to their characteristics and the marketing strategy is given up. it could be seen that the American Eagle Outfitters is thought about to be the strongest rivals for business with its marketing method associated to the television programs. Space is also considered to be a possible rival in regional as well as in worldwide; markets as the business is considering to move in the worldwide markets. Along with it, Mittal-Arcelor: The Bid Case Study Analysis. with its flexible prices strategy and the Victoria's Street with its strong social status posture a serious danger to the current market share of the Porter's 5 Forces analysis of Mittal-Arcelor: The Bid Case Help.



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