Recommendations of Michael Kors - Victim Of Its Own Success Case Analysis

Home >> Essec Business School >> Michael Kors - Victim Of Its Own Success >> Recommendations

Recommendations of Michael Kors - Victim Of Its Own Success Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the company is suggested to think about alternative 3. As alternative 3 would allow the company to broaden in international markets without any decrease in its local revenues and any deterioration of its market position. The business could pursue alternative 1 which would enable the business to focus on potential global markets rather than the local markets however as the company is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Michael Kors - Victim Of Its Own Success Case Help Stores

The business has a long term market position in US which can not be generated soon in the brand-new markets. The option would assist the company to expand in global markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in income from worldwide markets.
• Removal of concerns related to diversity.
• Earnings diversity.
• Step towards being a strong international brand name.

Cons:

• Loss of comprehensive profits from the local markets.
• Increase in competitors.
• Differences in cultures might caused a failure of the brand especially in Asian countries.
• Low profits at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Michael Kors - Victim Of Its Own Success Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could posture an extreme danger to the market share of business. In this scenario the business could consider presenting Click and Recommendations of Michael Kors - Victim Of Its Own Success Case Analysis shops. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Reducing competitors hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Removal of brand Uniqueness
• Removal of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to broaden towards the worldwide markets without closing its domestic shops that adds to the major part of earnings of the company. The advantages and disadvantages related to Alternative 3 are offered listed below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Enlarging customer base
• Large Revenues
• Exploration of new global markets.
• Boost in income from global markets.
• Revenue diversity.
• Action towards being a strong international brand.

Cons:

• Extension of concerns related to variety.
• Differences in cultures could led to a failure of the brand especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.