Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Help

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Essec Business School >> Michael Kors - Victim Of Its Own Success >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Study Solution

A Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Help might be carried out to create various strategies utilizing the strengths of the company to get chances, get rid of weaknesses and to decrease the dangers. It could likewise be used to assess that how specific weak points resist particular chances and increase the risks. The methods prepared using the Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Help are provided as follows;
• Usage of strong worldwide brand name position and funds in broadening towards potential markets.
• Distinct brand experience might assist the business to much better position itself in brand-new markets.
• Resistance in growth in the possible worldwide markets encouraging variety.
• High prices restricts the expansion in numerous Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the unique brand name experience might be made use of to decrease the risk from potential consumers.
• Rigorous look policies could led to the customer shift towards Victoria with high social obligation.
• Minimal target audience might resulted in a decline in the overall market share of the business.
These methods could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Help might be carried out to assess the availability of funds to the company that could be utilized in expansion towards international markets. The monetary position of the company could be assessed by using the information given in the case Display 1. The ratios that might be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a reasonable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be potential and the company must put efforts in increasing its profits in addition to decreasing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Solution

Segmentation

Most of the business's Brick and Mortar stores are located in United States including above 500 shops in almost each of the state of United States. The business has also a global presence in 8 different countries with its highest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is probably the 10% of its shops in the US.

Targeting

The business targets its clothes brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for different distinctions in the company connected to its rivals. For instance, the business works with great looking men and women for its stores and follows a strict look policy to maintain tourist attraction of attractive people towards its stores and provide an unique brand experience.

Positioning

The company has placed its brand name as a high-end brand name targeting just a specific market section. The business with its non-traditional ways of marketing through models and representatives posters its brand name image as a luxury clothes brand targeted to the cool and attractive characters in society. This market position brings in various elite individuals towards the brand name however it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Analysis faces a great deal of competitors in the market with the presence of various variety of competitors in the market. A chart showing the close competitors along with their characteristics and the marketing method is given in. it could be seen that the American Eagle Outfitters is thought about to be the strongest rivals for business with its marketing strategy related to the tv shows. Furthermore, Space is likewise considered to be a potential competitor in regional as well as in international; markets as the company is considering to move in the global markets. Along with it, Michael Kors - Victim Of Its Own Success Case Study Analysis. with its versatile prices strategy and the Victoria's Street with its strong social status position an extreme threat to the current market share of the Porter's 5 Forces analysis of Michael Kors - Victim Of Its Own Success Case Solution.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.