Recommendations of Masuki Limited: Challenge Of Redesign Of A Japanese Jv In India Case Solution

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Recommendations of Masuki Limited: Challenge Of Redesign Of A Japanese Jv In India Case Study Help

On the basis of above internal and external analysis of the company together with the evaluation of numerous options, the business is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in international markets with no reduction in its local earnings and any degeneration of its market position. By considering Alternative 3, the company might keep its store experience and brand name uniqueness. It could also consider alternative 2 that might allow the business to access the markets without any possible investment. Although, the company might pursue alternative 1 which would allow the business to concentrate on potential worldwide markets rather than the local markets however as the business is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decrease in company's revenue. The company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Masuki Limited: Challenge Of Redesign Of A Japanese Jv In India Case Analysis Stores

The business has a long term market position in US which can not be generated soon in the brand-new markets. The option would help the business to broaden in worldwide markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of new international markets.
• Increase in revenue from global markets.
• Elimination of concerns associated with variety.
• Profits diversification.
• Action towards being a strong global brand.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Masuki Limited: Challenge Of Redesign Of A Japanese Jv In India Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might posture a severe hazard to the market share of company. In this circumstance the business might consider introducing Click and Recommendations of Masuki Limited: Challenge Of Redesign Of A Japanese Jv In India Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the market position
• Elimination of brand name Uniqueness
• Elimination of the terrific shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of profits of the business. The advantages and disadvantages related to Alternative 3 are given listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Increasing the size of customer base
• Big Profits
• Exploration of brand-new international markets.
• Increase in earnings from global markets.
• Revenue diversification.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of problems associated with diversity.
• Distinctions in cultures could resulted in a failure of the brand especially in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.



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