Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Help

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Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution

A Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution might be conducted to design various methods utilizing the strengths of the business to avail opportunities, overcome weak points and to lower the hazards. It might also be utilized to assess that how certain weaknesses withstand particular chances and increase the dangers. The methods drafted utilizing the Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution are offered as follows;
• Utilization of strong international brand position and funds in broadening towards prospective markets.
• Distinct brand experience might assist the company to much better position itself in brand-new markets.
• Resistance in growth in the potential global markets encouraging variety.
• High costs limits the growth in numerous Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand experience could be made use of to decrease the hazard from possible customers.
• Rigorous appearance policies could led to the customer shift towards Victoria with high social responsibility.
• Limited target audience might caused a decrease in the overall market share of the business.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Help might be conducted to evaluate the schedule of financial resources to the business that could be utilized in expansion towards global markets. The monetary position of the business might be examined by using the information given in the case Display 1. The ratios that might be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not seems to be prospective and the company must put efforts in increasing its earnings along with minimizing its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Analysis

Segmentation

Many of the business's Brick and Mortar stores are situated in United States including above 500 stores in nearly each of the state of US. The business has also a worldwide presence in 8 various nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is most likely the 10% of its shops in the United States.

Targeting

The company targets its clothes brand name to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is accountable for various differences in the business connected to its competitors. The company employs excellent looking men and females for its stores and follows a rigorous appearance policy to preserve attraction of good-looking people towards its shops and offer a special brand name experience.

Positioning

The business has placed its brand as a high-end brand targeting just a specific market section. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothing brand name targeted to the cool and good-looking characters in society. This market position attracts various elite individuals towards the brand name but it hurts the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution faces a lot of competitors in the market with the presence of numerous number of competitors in the market. Space is likewise considered to be a prospective competitor in local as well as in international; markets as the business is thinking about to move in the global markets.

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