Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Analysis

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Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Help

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, company tax rate and general tax rate had decreased which ultimately had an influence on the development of organisation earnings. This unexpected development in earnings will ultimately increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical way.

Economical Factor:

Due to the global monetary crises in the year 2008 and 2009, the relative growth of Gdp (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not present the decline in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the development in per capita earnings have increased in decreasing method which might not be the factor to the decrease in charitable activities due to the fact that the per capita earnings had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution will now target the elementary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their earnings is extremely low as they are dependent upon their moms and dads, enjoyed the frozen deals with and interested to offer the valuable donations for the better health of Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Analysis of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and corporate services will produce more in less cost which ultimately lead towards the expense saving resulting in more profits and margins which may lead towards the more involvement in the charitable activities and a yearly event such as Miracle Reward Day in orderto supply the important donations for the much better health of Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Analysis of Canada.

Strategies:

There are 4 alternative strategies whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative strategies are:

The crucial problems facing by the company belong to the
1. Time restraint of 3 months to make and carry out the strategy in Toronto, Canada
2. A consistent decline in the collection of contributions on annual basis
3. A decline in the per shop income in Toronto which have actually stopped working to raise donations from here
4. A main focus of Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Analysis Foundation is towards the advancement ofloyalty programs and the building of client relationships with possible consumers of Wonder Reward Day
5. Some franchise owners are not showing their determination to take part in a yearly event day due to the think that their involvement in Miracle Treat Day are resulting in the reduction of the revenues along with the not any major change before and after revenues of their companies and organisations

PEST Analysis:


1. Franchise Incentives: By providing the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be produced through an annual event named Miracle Treat Day.
For this purpose, the hospital must begin the Reward contest such as the first place prizeon the basis of the highest donation, second location prizeon the basis of the 2nd highest donation, third location prize on the basis of the 3rd greatest contribution, and much more. These prizes will inspire the franchise owners to get involved more in the charitable activities in an annual event of Wonder Reward Day.
2. Commitment Card: In order to develop and preserve more loyal clients for Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution to provide the important contributions for the better health of Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution of Canada, the hospital must produce the loyalty card program for the blizzards to established commitment in customers.
3. Schools: For the purpose to get the fast boost in variety of donations from the location of Toronto, hospital must include the number of schools located in Toronto to participate inan annual occasion such as Wonder Treat Dayto supply the valuable contributions for the much better health of Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Help of Canada.
Email Marketing: Using Email marketing needs to be carried out by the hospital to record the variety of schools and franchise owners to take part in an annual event such as Wonder Reward Dayto supply the important contributions for the better health of Pestel Analysis of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Help of Canada.





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