Recommendations of Lafarge Holcim: From A Global Leader With French Roots To A European Mnc With Global Reach Case Help

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Recommendations of Lafarge Holcim: From A Global Leader With French Roots To A European Mnc With Global Reach Case Study Solution

On the basis of above internal and external analysis of the company together with the examination of numerous alternatives, the company is recommended to consider alternative 3. As alternative 3 would allow the company to broaden in global markets with no decrease in its regional revenues and any degeneration of its market position. By thinking about Alternative 3, the company might keep its store experience and brand name uniqueness. It could likewise consider alternative 2 that might permit the business to access the markets without any possible financial investment. Although, the business might pursue alternative 1 which would enable the business to focus on possible global markets instead of the regional markets but as the business is extremely based on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the considerable decrease in company's revenue. For that reason, the company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Lafarge Holcim: From A Global Leader With French Roots To A European Mnc With Global Reach Case Solution Stores

The business has a long term market position in US which can not be generated soon in the new markets. The alternative would assist the company to expand in global markets along with the elimination of concerns raised in its regional markets related to its diversity.

Pros:

• Exploration of brand-new global markets.
• Increase in income from worldwide markets.
• Elimination of problems related to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive profits from the local markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Lafarge Holcim: From A Global Leader With French Roots To A European Mnc With Global Reach Case Help Stores

Alternative 2 includes the introduction of online market places through generating a proper business's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could present a serious danger to the marketplace share of business. Moreover, the competitors are moving towards click and Recommendations of Lafarge Holcim: From A Global Leader With French Roots To A European Mnc With Global Reach Case Help stores with Space presenting Piperline. This shift towards online markets could reduce the profits for company. In this situation the company might think about introducing Click and Recommendations of Lafarge Holcim: From A Global Leader With French Roots To A European Mnc With Global Reach Case Analysis shops. These shops with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores. The pros and cons of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Elimination of brand Uniqueness
• Removal of the fantastic shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to expand towards the global markets without closing its domestic shops that adds to the huge part of profits of the business. The pros and cons related to Alternative 3 are offered listed below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Enlarging customer base
• Big Incomes
• Expedition of new international markets.
• Boost in earnings from global markets.
• Earnings diversity.
• Step towards being a strong international brand.

Cons:

• Extension of problems associated with diversity.
• Differences in cultures might caused a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to get market share.



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