Recommendations of Lafarge Holcim From A Global Leader With French Roots To A European Mnc With Global Reach Case Analysis
Home >> Essec Business School >> Lafarge Holcim From A Global Leader With French Roots To A European Mnc With Global Reach >> Recommendations
Recommendations of Lafarge Holcim From A Global Leader With French Roots To A European Mnc With Global Reach Case Study Help
On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the company is suggested to think about alternative 3. As alternative 3 would enable the business to broaden in worldwide markets without any reduction in its regional revenues and any degeneration of its market position. The company could pursue alternative 1 which would make it possible for the company to focus on potential international markets rather than the regional markets but as the business is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decline in company's earnings.
Aletrnative-1: Expanding International Brick and Recommendations of Lafarge Holcim From A Global Leader With French Roots To A European Mnc With Global Reach Case Solution Stores
The company has a long term market position in United States which can not be generated soon in the brand-new markets. The choice would help the business to broaden in international markets along with the removal of issues raised in its regional markets related to its diversity.
Pros:
• Expedition of new international markets.
• Increase in profits from international markets.
• Removal of problems connected to diversity.
• Revenue diversity.
• Step towards being a strong international brand.
Cons:
• Loss of comprehensive profits from the regional markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand specifically in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to get market share.
Alternative-2: Introduction of Click and Recommendations of Lafarge Holcim From A Global Leader With French Roots To A European Mnc With Global Reach Case Solution Stores
With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could present a severe risk to the market share of company. In this situation the company might think about introducing Click and Recommendations of Lafarge Holcim From A Global Leader With French Roots To A European Mnc With Global Reach Case Help shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.
Pros:
• Low financial investment
• Reducing competition danger
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entrance
Cons:
• Threat to the marketplace position
• Elimination of brand name Originality
• Elimination of the excellent shop experience.
• Danger of decrease in elite sales.
Alternative-3: Expansion towards International Markets Without closing Domestic Stores
Another choice that the company could consider, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of incomes of the company. The advantages and disadvantages related to Alternative 3 are offered listed below;
Pros:
• Decreasing competition hazard
• Access to the world markets
• Enlarging customer base
• Large Earnings
• Exploration of new international markets.
• Boost in income from worldwide markets.
• Income diversity.
• Step towards being a strong global brand name.
Cons:
• Continuation of issues connected to diversity.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.
This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.