Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Analysis

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Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Study Solution

A Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Solution might be carried out to design numerous methods utilizing the strengths of the business to get opportunities, overcome weaknesses and to decrease the threats. It might also be used to examine that how certain weaknesses resist specific chances and increase the risks. The techniques drafted utilizing the Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Solution are given as follows;
• Utilization of strong international brand name position and funds in expanding towards prospective markets.
• Distinct brand name experience might assist the business to much better position itself in new markets.
• Resistance in expansion in the potential worldwide markets encouraging variety.
• High rates restricts the expansion in various Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the unique brand experience might be made use of to lower the hazard from potential clients.
• Rigorous look policies could led to the consumer shift towards Victoria with high social duty.
• Minimal target markets could resulted in a decline in the overall market share of the company.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Analysis could be performed to assess the schedule of financial resources to the business that might be made use of in expansion towards global markets. The financial position of the company might be assessed by utilizing the data given up the case Display 1. The ratios that might be considered in financial performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be potential and the business should put efforts in increasing its revenues along with reducing its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Help

Segmentation

The division analysis consists of the analysis of numerous service sections of the company in domestic and the worldwide, markets. Most of the company's Physical stores are located in United States consisting of above 500 shops in almost each of the state of US. Nevertheless, the company has likewise a worldwide presence in 8 various countries with its highest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its shops in the United States. It suggests that bulk of the revenues of the business come from the regional markets. The business is thinking about to expand its shops into 7 more European and Asian nations. A chart revealing the existence of the business in different global markets is given in the Appendix 2.

Targeting

The company targets its clothes brand to the young, tall and good-looking teens and kids that are considered to be cool. This targeting policy is responsible for various differences in the business associated with its competitors. The business employs great looking males and females for its stores and follows a rigorous look policy to preserve attraction of good-looking individuals towards its shops and offer a special brand experience.

Positioning

The company has actually placed its brand name as a high-end brand targeting only a specific market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand image as a luxury clothes brand targeted to the cool and attractive characters in society. Although, this market position attracts numerous elite individuals towards the brand however it hurts the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Lafarge Evolution Of A French Cement Company To A Global Leader Case Analysis deals with a lot of competition in the market with the presence of numerous number of rivals in the market. Gap is also considered to be a potential competitor in regional as well as in international; markets as the business is thinking about to shift in the international markets.

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