Recommendations of Is Google Selling Its Soul In China Case Solution

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Recommendations of Is Google Selling Its Soul In China Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of different options, the business is recommended to consider alternative 3. As alternative 3 would allow the company to expand in global markets without any decrease in its local earnings and any degeneration of its market position. The business could pursue alternative 1 which would enable the company to focus on potential global markets rather than the local markets but as the business is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Is Google Selling Its Soul In China Case Analysis Stores

The business has a long term market position in US which can not be produced soon in the brand-new markets. The alternative would assist the company to broaden in worldwide markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of new international markets.
• Boost in income from global markets.
• Elimination of concerns associated with diversity.
• Revenue diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand name especially in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Is Google Selling Its Soul In China Case Help Stores

Alternative 2 consists of the introduction of online market locations through generating a correct business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a severe hazard to the market share of business. Additionally, the competitors are shifting towards click and Recommendations of Is Google Selling Its Soul In China Case Analysis shops with Space presenting Piperline. This shift towards online markets might decrease the profits for business. In this situation the company might think about introducing Click and Recommendations of Is Google Selling Its Soul In China Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low investment
• Reducing competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the market position
• Elimination of brand name Individuality
• Elimination of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of earnings of the business. The pros and cons associated with Alternative 3 are provided below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Increasing the size of customer base
• Big Revenues
• Exploration of new international markets.
• Increase in revenue from international markets.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures could caused a failure of the brand particularly in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenses to get market share.



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