Pestel Analysis of Is Google Selling Its Soul In China Case Analysis

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Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the corporate tax rate, company tax rate and basic tax rate had actually declined which eventually had an impact on the development of company profits. This unanticipated growth in profits will ultimately increase the charitable activities in Canada in order to enhance the company image and to promote himself in an ethical way.

Economical Factor:

Due to the global financial crises in the year 2008 and 2009, the comparative growth of Gdp (GDP) rate in Canada had declined in the year 2012 form the year 2011. This declined does not provide the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the development in per capita earnings have actually increased in reducing way which may not be the reason to the decrease in charitable activities due to the fact that the per capita income had grown in 2012 in comparison of 2011.

Social Factor:

As it has been chosen that the Pestel Analysis of Is Google Selling Its Soul In China Case Analysis will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is really low as they are dependent upon their parents, took pleasure in the frozen treats and interested to provide the important donations for the better health of Pestel Analysis of Is Google Selling Its Soul In China Case Analysis of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and corporate services will produce more in less cost which ultimately lead towards the expense conserving resulting in more revenues and margins which may lead towards the more participation in the charitable activities and an annual event such as Miracle Reward Day in orderto provide the important donations for the better health of Pestel Analysis of Is Google Selling Its Soul In China Case Help of Canada.

Strategies:

There are four alternative methods whose execution will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative techniques are:

The essential concerns dealing with by the company belong to the
1. Time restriction of 3 months to make and implement the strategy in Toronto, Canada
2. A continuous decrease in the collection of donations on annual basis
3. A decline in the per store earnings in Toronto which have actually stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of Is Google Selling Its Soul In China Case Help Structure is towards the advancement ofloyalty programs and the structure of consumer relationships with prospective consumers of Miracle Reward Day
5. Some franchise owners are not showing their willingness to participate in an annual occasion day due to the think that their participation in Miracle Treat Day are resulting in the decrease of the earnings in addition to the not any major modification prior to and after revenues of their firms and companies

PEST Analysis:


1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through an annual occasion called Miracle Treat Day.
For this purpose, the hospital should begin the Prize contest such as the first place prizeon the basis of the highest contribution, second location prizeon the basis of the second greatest contribution, third place prize on the basis of the third highest donation, and much more. These prizes will motivate the franchise owners to take part more in the charitable activities in a yearly occasion of Miracle Treat Day.
2. Loyalty Card: In order to develop and preserve more devoted customers for Pestel Analysis of Is Google Selling Its Soul In China Case Help to provide the important donations for the better health of Pestel Analysis of Is Google Selling Its Soul In China Case Solution of Canada, the hospital needs to create the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the function to get the quick boost in number of contributions from the location of Toronto, hospital ought to consist of the number of schools located in Toronto to get involved inan annual event such as Wonder Treat Dayto offer the important donations for the much better health of Pestel Analysis of Is Google Selling Its Soul In China Case Analysis of Canada.
Email Marketing: Making use of Email marketing should be carried out by the hospital to catch the number of schools and franchise owners to take part in a yearly event such as Wonder Reward Dayto provide the valuable contributions for the much better health of Pestel Analysis of Is Google Selling Its Soul In China Case Analysis of Canada.





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