Recommendations of Is Google Losing Its Soul In China Case Solution

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Recommendations of Is Google Losing Its Soul In China Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of different options, the business is suggested to consider alternative 3. As alternative 3 would permit the company to broaden in worldwide markets without any reduction in its local profits and any degeneration of its market position. By considering Alternative 3, the company could maintain its shop experience and brand name uniqueness. Nevertheless, it could also consider alternative 2 that could allow the company to access the markets without any possible investment. Although, the business might pursue alternative 1 which would make it possible for the business to concentrate on possible worldwide markets instead of the regional markets however as the business is extremely based on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decrease in business's earnings. For that reason, the business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Is Google Losing Its Soul In China Case Help Stores

The company has a long term market position in United States which can not be produced soon in the new markets. The option would help the company to expand in international markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Boost in profits from international markets.
• Removal of concerns related to variety.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Is Google Losing Its Soul In China Case Analysis Stores

Alternative 2 includes the introduction of online market locations through producing an appropriate company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might present a serious danger to the market share of business. The rivals are shifting towards click and Recommendations of Is Google Losing Its Soul In China Case Analysis stores with Space presenting Piperline. This shift towards online markets might lower the profits for company. In this circumstance the business might think about introducing Click and Recommendations of Is Google Losing Its Soul In China Case Analysis stores. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the market position
• Removal of brand Individuality
• Elimination of the fantastic store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of revenues of the company. The benefits and drawbacks connected to Alternative 3 are provided below;

Pros:

• Reducing competition threat
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Exploration of brand-new international markets.
• Boost in income from worldwide markets.
• Revenue diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures might caused a failure of the brand especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to acquire market share.



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