Recommendations of Icici Bank Path To Globalization Case Analysis

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Recommendations of Icici Bank Path To Globalization Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of various options, the business is advised to consider alternative 3. As alternative 3 would permit the company to expand in global markets with no reduction in its regional revenues and any deterioration of its market position. By thinking about Alternative 3, the company might keep its store experience and brand originality. It could also think about alternative 2 that could enable the business to access the markets without any possible investment. The company could pursue alternative 1 which would enable the business to focus on possible global markets rather than the local markets however as the business is extremely reliant on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in company's earnings. Therefore, the company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Icici Bank Path To Globalization Case Solution Stores

Growth towards international markets through opening new shops in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the worldwide presence of the company. However, the closing of domestic stores could extremely impact the earnings of the firm as above 90% of its stores lie domestically and closing those shops would eventually minimize the revenues of the company. Moreover, the company has a long term market position in United States which can not be generated quickly in the new markets. The choice would help the company to broaden in global markets in addition to the removal of issues raised in its regional markets related to its diversity. The pros and Cons for Option 1 are noted below;

Pros:

• Expedition of new international markets.
• Boost in income from international markets.
• Elimination of issues associated with diversity.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive earnings from the local markets.
• Boost in competition.
• Distinctions in cultures might caused a failure of the brand name specifically in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Icici Bank Path To Globalization Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could pose an extreme danger to the market share of business. In this situation the company might think about introducing Click and Recommendations of Icici Bank Path To Globalization Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Revenues
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the market position
• Elimination of brand Individuality
• Elimination of the great shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to broaden towards the international markets without closing its domestic shops that adds to the major part of earnings of the company. The benefits and drawbacks connected to Alternative 3 are offered below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Large Profits
• Expedition of brand-new international markets.
• Increase in revenue from global markets.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Continuation of issues associated with variety.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to gain market share.



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