Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Analysis

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Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Study Help

A Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Solution might be conducted to design numerous strategies using the strengths of the company to avail opportunities, get rid of weak points and to decrease the threats. It could also be utilized to assess that how specific weaknesses withstand particular opportunities and increase the hazards. The strategies prepared utilizing the Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Analysis are provided as follows;
• Usage of strong international brand name position and financial resources in expanding towards prospective markets.
• Unique brand experience might help out the company to much better position itself in new markets.
• Resistance in expansion in the possible global markets encouraging variety.
• High rates restricts the expansion in different Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the special brand name experience might be used to lower the threat from prospective customers.
• Strict look policies might caused the consumer shift towards Victoria with high social responsibility.
• Limited target markets might led to a decline in the total market share of the company.
These techniques could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Help could be carried out to evaluate the availability of financial resources to the business that might be utilized in expansion towards global markets. The monetary position of the company could be assessed by utilizing the information given in the case Exhibit 1. The ratios that might be considered in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has a sensible financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not seems to be prospective and the company should put efforts in increasing its incomes along with minimizing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Analysis

Segmentation

The segmentation analysis consists of the analysis of different service sectors of the company in domestic and the worldwide, markets. The majority of the company's Traditional stores are located in US consisting of above 500 shops in nearly each of the state of US. However, the company has likewise a global presence in 8 different nations with its highest number of shops situated in UK i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its stores in the United States. It suggests that bulk of the earnings of the company originated from the local markets. The business is thinking about to broaden its shops into 7 more European and Asian countries. A chart revealing the presence of the company in different international markets is given in the Appendix 2.

Targeting

The company targets its clothing brand to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is accountable for various differences in the business associated with its competitors. The company works with good looking guys and ladies for its stores and follows a strict appearance policy to maintain tourist attraction of good-looking individuals towards its shops and offer a special brand experience.

Positioning

The company has actually positioned its brand as a high-end brand name targeting just a particular market sector. The business with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothes brand targeted to the cool and good-looking personalities in society. Although, this market position brings in numerous elite people towards the brand name but it injures the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Escada A Phoenix In The Rising Case Solution deals with a lot of competition in the market with the presence of different number of competitors in the market. Space is likewise considered to be a potential competitor in regional as well as in international; markets as the company is considering to shift in the worldwide markets.



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