Recommendations of Corona Beer: From A Local Mexican Player To A Global Brand Case Solution

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Recommendations of Corona Beer: From A Local Mexican Player To A Global Brand Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of different options, the business is advised to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets with no decrease in its local earnings and any deterioration of its market position. By considering Alternative 3, the business could keep its shop experience and brand name uniqueness. It might also think about alternative 2 that could permit the company to access the markets without any prospective investment. The business might pursue alternative 1 which would allow the business to focus on potential global markets rather than the regional markets however as the company is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in company's earnings. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Corona Beer: From A Local Mexican Player To A Global Brand Case Analysis Stores

The company has a long term market position in United States which can not be generated soon in the new markets. The option would assist the company to broaden in global markets along with the elimination of issues raised in its regional markets related to its variety.

Pros:

• Exploration of new global markets.
• Increase in income from international markets.
• Removal of problems associated with diversity.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive incomes from the local markets.
• Boost in competition.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Corona Beer: From A Local Mexican Player To A Global Brand Case Help Stores

Alternative 2 includes the introduction of online market places through producing an appropriate business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could posture an extreme hazard to the marketplace share of company. The rivals are moving towards click and Recommendations of Corona Beer: From A Local Mexican Player To A Global Brand Case Solution shops with Gap presenting Piperline. This shift towards online markets might lower the incomes for business. In this situation the business might consider presenting Click and Recommendations of Corona Beer: From A Local Mexican Player To A Global Brand Case Analysis stores. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand Uniqueness
• Removal of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of incomes of the company. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Lowering competitors hazard
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Expedition of new international markets.
• Boost in revenue from worldwide markets.
• Revenue diversity.
• Step towards being a strong international brand.

Cons:

• Extension of issues related to diversity.
• Differences in cultures might resulted in a failure of the brand especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.



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