Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Analysis

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Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Solution might be performed to develop different strategies using the strengths of the business to obtain opportunities, overcome weaknesses and to minimize the threats. It might likewise be utilized to assess that how certain weaknesses resist specific chances and increase the threats. The methods prepared utilizing the Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Solution are given as follows;
• Utilization of strong international brand position and financial resources in broadening towards prospective markets.
• Distinct brand experience might help out the company to much better position itself in brand-new markets.
• Resistance in growth in the potential global markets encouraging diversity.
• High prices limits the growth in different Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand experience might be made use of to minimize the risk from possible customers.
• Rigorous look policies might resulted in the customer shift towards Victoria with high social responsibility.
• Minimal target markets could caused a decline in the total market share of the company.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Solution could be carried out to examine the availability of financial resources to the business that might be utilized in growth towards international markets. The financial position of the business might be evaluated by using the information given up the case Exhibit 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be potential and the business needs to put efforts in increasing its revenues along with reducing its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Help

Segmentation

Most of the company's Brick and Mortar shops are situated in United States consisting of above 500 stores in nearly each of the state of US. The company has also a global presence in 8 various countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its stores in the United States.

Targeting


The business targets its clothes brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the company related to its rivals. The business works with good looking males and women for its shops and follows a strict look policy to preserve attraction of attractive people towards its shops and offer a special brand name experience.

Positioning


The company has actually positioned its brand as a high-end brand targeting just a particular market section. The business with its non-traditional ways of marketing through designs and representatives posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking characters in society. This market position brings in different elite individuals towards the brand but it harms the business's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Corona Beer: From A Local Mexican Player To A Global Brand Case Solution faces a lot of competition in the market with the presence of numerous number of rivals in the market. Space is likewise thought about to be a possible rival in regional as well as in international; markets as the business is thinking about to shift in the international markets.



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