Recommendations of Coach: From Affordable Luxury To Lifestyle Brand Case Solution

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Recommendations of Coach: From Affordable Luxury To Lifestyle Brand Case Study Help

RecommendationsOn the basis of above internal and external analysis of the company along with the evaluation of numerous options, the company is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in global markets without any decrease in its local revenues and any deterioration of its market position. The company could pursue alternative 1 which would make it possible for the business to focus on potential worldwide markets rather than the local markets however as the company is extremely reliant on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Coach: From Affordable Luxury To Lifestyle Brand Case Help Stores

International SegmentsThe company has a long term market position in United States which can not be generated soon in the new markets. The choice would assist the business to broaden in international markets along with the elimination of problems raised in its local markets related to its variety.

Pros:

• Exploration of new international markets.
• Boost in revenue from global markets.
• Removal of issues related to variety.
• Profits diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Coach: From Affordable Luxury To Lifestyle Brand Case Solution Stores

Alternative 2 consists of the intro of online market locations through creating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could pose a serious risk to the marketplace share of business. Additionally, the rivals are moving towards click and Recommendations of Coach: From Affordable Luxury To Lifestyle Brand Case Solution stores with Gap introducing Piperline. This shift towards online markets might decrease the profits for company. In this situation the company might consider introducing Click and Recommendations of Coach: From Affordable Luxury To Lifestyle Brand Case Solution shops. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the great store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the global markets without closing its domestic stores that adds to the huge part of profits of the company. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Decreasing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Large Incomes
• Expedition of brand-new worldwide markets.
• Increase in profits from worldwide markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of concerns related to variety.
• Differences in cultures could caused a failure of the brand specifically in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.



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