Recommendations of Carrefour Korea Not Ready For Kimchi Case Analysis

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Recommendations of Carrefour Korea Not Ready For Kimchi Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of numerous options, the business is advised to think about alternative 3. As alternative 3 would enable the business to expand in global markets without any reduction in its regional incomes and any degeneration of its market position. The company could pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the local markets but as the business is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decrease in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Carrefour Korea Not Ready For Kimchi Case Solution Stores

The company has a long term market position in US which can not be produced soon in the brand-new markets. The alternative would help the company to broaden in international markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Expedition of new global markets.
• Boost in profits from worldwide markets.
• Elimination of issues associated with diversity.
• Profits diversity.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Increase in competition.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Carrefour Korea Not Ready For Kimchi Case Help Stores

Alternative 2 consists of the introduction of online market locations through creating an appropriate business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might present a serious hazard to the marketplace share of business. The rivals are shifting towards click and Recommendations of Carrefour Korea Not Ready For Kimchi Case Help shops with Gap presenting Piperline. This shift towards online markets could reduce the revenues for business. In this situation the business could consider presenting Click and Recommendations of Carrefour Korea Not Ready For Kimchi Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops. The pros and cons of alternative 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competition risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Removal of brand Uniqueness
• Elimination of the terrific store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of revenues of the company. The pros and cons connected to Alternative 3 are given below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Big Incomes
• Exploration of brand-new worldwide markets.
• Boost in earnings from international markets.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of problems connected to diversity.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.



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