Recommendations of Bottega Veneta Stealth Luxury Case Solution

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Recommendations of Bottega Veneta Stealth Luxury Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of various options, the business is recommended to think about alternative 3. As alternative 3 would permit the business to broaden in worldwide markets with no decrease in its local profits and any wear and tear of its market position. By considering Alternative 3, the company might keep its store experience and brand individuality. It might also think about alternative 2 that might permit the business to access the markets without any possible investment. The business might pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the regional markets but as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the substantial decline in company's income. For that reason, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Bottega Veneta Stealth Luxury Case Solution Stores

Growth towards global markets through opening brand-new shops in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the worldwide presence of the company. However, the closing of domestic shops could highly impact the revenues of the firm as above 90% of its stores are located domestically and closing those shops would eventually decrease the revenues of the firm. The business has a long term market position in United States which can not be produced soon in the brand-new markets. The alternative would assist the business to expand in worldwide markets in addition to the removal of concerns raised in its regional markets connected to its diversity. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in earnings from international markets.
• Removal of problems connected to diversity.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Bottega Veneta Stealth Luxury Case Analysis Stores

Alternative 2 includes the intro of online market locations through creating a proper company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could present an extreme danger to the market share of business. Moreover, the competitors are shifting towards click and Recommendations of Bottega Veneta Stealth Luxury Case Help stores with Gap introducing Piperline. This shift towards online markets might reduce the earnings for business. In this situation the business could consider presenting Click and Recommendations of Bottega Veneta Stealth Luxury Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic shops. The benefits and drawbacks of option 2 are offered as follows;

Pros:

• Low investment
• Decreasing competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand Uniqueness
• Removal of the great store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of incomes of the business. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Minimizing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Incomes
• Expedition of new international markets.
• Boost in profits from global markets.
• Revenue diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of issues associated with diversity.
• Differences in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to acquire market share.



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