Recommendations of Bmw Driving Luxury To China Case Solution
Home >> Essec Business School >> Bmw Driving Luxury To China >> Recommendations
Recommendations of Bmw Driving Luxury To China Case Study Help
On the basis of above internal and external analysis of the business along with the examination of numerous options, the business is suggested to consider alternative 3. As alternative 3 would allow the business to broaden in global markets without any decrease in its regional revenues and any wear and tear of its market position. The business could pursue alternative 1 which would allow the company to focus on prospective international markets rather than the local markets however as the company is highly reliant on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decline in business's income.
Aletrnative-1: Expanding International Brick and Recommendations of Bmw Driving Luxury To China Case Analysis Stores
The company has a long term market position in United States which can not be generated quickly in the new markets. The option would help the business to broaden in global markets along with the elimination of problems raised in its regional markets related to its variety.
Pros:
• Expedition of new international markets.
• Increase in earnings from international markets.
• Removal of concerns related to diversity.
• Income diversity.
• Step towards being a strong worldwide brand.
Cons:
• Loss of substantial earnings from the regional markets.
• Increase in competition.
• Distinctions in cultures might led to a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.
Alternative-2: Introduction of Click and Recommendations of Bmw Driving Luxury To China Case Help Stores
Alternative 2 consists of the intro of online market locations through creating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could present a serious risk to the market share of business. The rivals are shifting towards click and Recommendations of Bmw Driving Luxury To China Case Solution shops with Gap presenting Piperline. This shift towards online markets might decrease the revenues for business. In this circumstance the company could think about introducing Click and Recommendations of Bmw Driving Luxury To China Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic shops. The pros and cons of option 2 are offered as follows;
Pros:
• Low investment
• Reducing competitors threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entrance
Cons:
• Hazard to the marketplace position
• Elimination of brand name Originality
• Elimination of the great store experience.
• Threat of decrease in elite sales.
Alternative-3: Expansion towards International Markets Without closing Domestic Stores
Another alternative that the business could think about, is to expand towards the international markets without closing its domestic stores that contributes to the major part of incomes of the business. The pros and cons related to Alternative 3 are offered listed below;
Pros:
• Decreasing competitors danger
• Access to the world markets
• Expanding consumer base
• Big Profits
• Expedition of brand-new global markets.
• Boost in revenue from worldwide markets.
• Revenue diversity.
• Step towards being a strong worldwide brand name.
Cons:
• Extension of issues related to variety.
• Differences in cultures might led to a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to gain market share.
This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.