Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Analysis

Home >> Essec Business School >> Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) >> Pestel Analysis

Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Study Help

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the corporate tax rate, company tax rate and basic tax rate had declined which eventually had an influence on the development of business profits. This unforeseen growth in earnings will eventually increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical way.

Economical Factor:

Due to the worldwide monetary crises in the year 2008 and 2009, the relative development of Gdp (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This declined does not provide the decline in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the growth in per capita income have increased in reducing method which may not be the reason to the decline in charitable activities since the per capita income had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Analysis will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is really low as they depend on their moms and dads, delighted in the frozen deals with and interested to supply the valuable donations for the much better health of Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Analysis of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and business organisations will produce more in less expense which ultimately lead towards the cost conserving leading to more profits and margins which may lead towards the more involvement in the charitable activities and an annual occasion such as Wonder Treat Day in orderto supply the important contributions for the much better health of Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Analysis of Canada.

Strategies:

There are four alternative strategies whose execution will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The key concerns facing by the business belong to the
1. Time constraint of 3 months to make and carry out the strategy in Toronto, Canada
2. A constant decline in the collection of contributions on annual basis
3. A decline in the per store income in Toronto which have stopped working to raise contributions from here
4. A main focus of Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Solution Structure is towards the development ofloyalty programs and the building of client relationships with potential customers of Wonder Reward Day
5. Some franchise owners are disappointing their desire to participate in an annual event day due to the think that their involvement in Wonder Treat Day are leading to the decrease of the profits in addition to the not any major change prior to and after incomes of their firms and services

PEST Analysis:


1. Franchise Rewards: By supplying the rewards to franchise owners, the hospital will have the ability to raise as much funds as possible to be generated through an annual event named Wonder Reward Day.
For this purpose, the hospital needs to start the Reward contest such as the first place prizeon the basis of the highest contribution, 2nd location prizeon the basis of the second highest donation, third location reward on the basis of the third highest contribution, and a lot more. These rewards will motivate the franchise owners to take part more in the charitable activities in an annual event of Miracle Reward Day.
2. Loyalty Card: In order to establish and keep more faithful clients for Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Solution to supply the valuable donations for the much better health of Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Help of Canada, the hospital needs to create the loyalty card program for the blizzards to established commitment in customers.
3. Schools: For the function to get the quick boost in variety of contributions from the location of Toronto, hospital ought to include the variety of schools found in Toronto to take part inan yearly occasion such as Wonder Reward Dayto offer the important donations for the better health of Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Solution of Canada.
Email Marketing: Making use of Email marketing ought to be executed by the hospital to capture the number of schools and franchise owners to take part in an annual occasion such as Wonder Reward Dayto offer the important contributions for the better health of Pestel Analysis of Air France-Klm-Alitalia-Etihad: Of Growth In Alliances (B) Case Help of Canada.




This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.