Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Analysis

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Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Help might be performed to develop numerous techniques using the strengths of the business to get opportunities, overcome weak points and to decrease the risks. It might likewise be utilized to evaluate that how particular weak points withstand specific opportunities and increase the threats. The strategies drafted using the Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Analysis are offered as follows;
• Utilization of strong worldwide brand position and funds in expanding towards potential markets.
• Special brand experience might help out the business to better position itself in new markets.
• Resistance in growth in the possible international markets encouraging diversity.
• High costs restricts the growth in different Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the unique brand experience could be used to minimize the risk from prospective consumers.
• Rigorous appearance policies might caused the customer shift towards Victoria with high social duty.
• Restricted target markets could led to a decrease in the overall market share of the business.
These strategies could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Analysis might be conducted to examine the availability of financial resources to the company that might be utilized in growth towards global markets. The financial position of the company might be examined by utilizing the data given in the case Exhibition 1. The ratios that could be considered in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be potential and the business should put efforts in increasing its incomes along with minimizing its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Analysis

Segmentation

Many of the business's Brick and Mortar shops are located in United States consisting of above 500 shops in nearly each of the state of US. The business has also a worldwide presence in 8 various countries with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its stores in the United States.

Targeting


The business targets its clothing brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business connected to its competitors. For instance, the business works with excellent looking males and females for its stores and follows a strict appearance policy to preserve destination of good-looking people towards its stores and offer a special brand experience.

Positioning


The company has positioned its brand as a high-end brand targeting just a specific market sector. The business with its non-traditional ways of marketing through models and representatives posters its brand name image as a high-end clothes brand targeted to the cool and attractive personalities in society. Although, this market position brings in numerous elite individuals towards the brand but it injures the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Aditya Birla Group: Cementing Indias Position In The League Of Fortune 500 Companies Case Solution deals with a lot of competition in the market with the presence of numerous number of competitors in the market. Space is likewise considered to be a possible rival in local as well as in worldwide; markets as the business is considering to move in the global markets.



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