Recommendations of A Tale Of Two Vineyards In Burgundy Case Solution

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Recommendations of A Tale Of Two Vineyards In Burgundy Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the business is advised to think about alternative 3. As alternative 3 would allow the company to expand in international markets without any decrease in its local profits and any degeneration of its market position. The company might pursue alternative 1 which would allow the business to focus on potential global markets rather than the regional markets however as the company is extremely dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of A Tale Of Two Vineyards In Burgundy Case Analysis Stores

The business has a long term market position in United States which can not be generated quickly in the new markets. The choice would help the company to expand in international markets along with the elimination of concerns raised in its regional markets related to its variety.

Pros:

• Expedition of new global markets.
• Boost in earnings from international markets.
• Elimination of issues related to diversity.
• Earnings diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial earnings from the local markets.
• Increase in competitors.
• Differences in cultures might caused a failure of the brand especially in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of A Tale Of Two Vineyards In Burgundy Case Help Stores

Alternative 2 includes the introduction of online market locations through producing an appropriate business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could pose an extreme threat to the marketplace share of business. Furthermore, the competitors are moving towards click and Recommendations of A Tale Of Two Vineyards In Burgundy Case Help shops with Gap presenting Piperline. This shift towards online markets might reduce the incomes for company. In this circumstance the company could consider presenting Click and Recommendations of A Tale Of Two Vineyards In Burgundy Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competitors risk
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy new market entrance

Cons:

• Threat to the market position
• Elimination of brand name Uniqueness
• Removal of the great shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of incomes of the business. The pros and cons related to Alternative 3 are offered listed below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Large Incomes
• Exploration of new international markets.
• Boost in profits from global markets.
• Earnings diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of issues associated with diversity.
• Differences in cultures might led to a failure of the brand especially in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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