Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Analysis

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Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Solution might be conducted to create numerous methods utilizing the strengths of the business to avail opportunities, get rid of weaknesses and to lower the dangers. It could likewise be utilized to evaluate that how certain weaknesses withstand particular chances and increase the hazards. The methods prepared using the Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Analysis are provided as follows;
• Usage of strong international brand position and funds in broadening towards potential markets.
• Distinct brand experience might assist the company to much better position itself in new markets.
• Resistance in growth in the prospective global markets encouraging variety.
• High prices limits the expansion in different Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the distinct brand name experience might be used to decrease the danger from potential consumers.
• Strict appearance policies might led to the consumer shift towards Victoria with high social obligation.
• Limited target audience could led to a decrease in the total market share of the business.
These techniques could help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Solution could be carried out to assess the schedule of funds to the business that could be utilized in expansion towards worldwide markets. The financial position of the company could be examined by using the data given in the case Display 1. The ratios that might be thought about in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net earnings margin does not seems to be potential and the business should put efforts in increasing its earnings along with lowering its operational expenditures to increase its profit margins.

Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Analysis

Segmentation

Many of the company's Brick and Mortar shops are located in US including above 500 stores in nearly each of the state of US. The company has likewise a global existence in 8 various countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is probably the 10% of its stores in the United States.

Targeting


The company targets its clothes brand to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous differences in the company connected to its competitors. The company works with great looking guys and females for its shops and follows a stringent look policy to maintain attraction of attractive people towards its stores and supply a distinct brand experience.

Positioning


The business has placed its brand as a high-end brand targeting just a particular market sector. The company with its non-traditional ways of marketing through designs and representatives posters its brand name image as a high-end clothing brand targeted to the cool and attractive personalities in society. Although, this market position draws in various elite people towards the brand name but it harms the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Victoria Chemicals Plc (B): The Merseyside And Rotterdam Projects Case Solution deals with a lot of competition in the market with the existence of numerous number of competitors in the market. Space is likewise thought about to be a prospective rival in local as well as in worldwide; markets as the business is considering to move in the global markets.



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