Recommendations of Victoria Chemicals Plc (A): The Merseyside Project Case Analysis

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Recommendations of Victoria Chemicals Plc (A): The Merseyside Project Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is recommended to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any decrease in its local revenues and any deterioration of its market position. By thinking about Alternative 3, the business could keep its shop experience and brand uniqueness. It could also consider alternative 2 that could enable the business to access the markets without any prospective investment. Although, the company could pursue alternative 1 which would allow the business to concentrate on possible international markets instead of the regional markets but as the company is extremely depending on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the significant decline in business's revenue. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Victoria Chemicals Plc (A): The Merseyside Project Case Help Stores

The business has a long term market position in US which can not be generated quickly in the brand-new markets. The choice would help the business to expand in worldwide markets along with the removal of problems raised in its local markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Increase in earnings from worldwide markets.
• Elimination of issues related to variety.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Loss of extensive earnings from the regional markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand particularly in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Victoria Chemicals Plc (A): The Merseyside Project Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might present a severe danger to the market share of company. In this scenario the company might think about introducing Click and Recommendations of Victoria Chemicals Plc (A): The Merseyside Project Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competitors hazard
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the market position
• Elimination of brand name Uniqueness
• Elimination of the terrific shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the worldwide markets without closing its domestic stores that contributes to the major part of profits of the company. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Reducing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Exploration of new worldwide markets.
• Boost in earnings from international markets.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures could led to a failure of the brand especially in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to gain market share.



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