Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Solution

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Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Study Help

A Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Analysis could be performed to create numerous techniques utilizing the strengths of the business to get opportunities, get rid of weak points and to reduce the risks. It might also be utilized to assess that how specific weak points resist certain opportunities and increase the risks. The methods prepared using the Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Analysis are given as follows;
• Utilization of strong global brand name position and financial resources in broadening towards prospective markets.
• Special brand experience might help out the company to better position itself in new markets.
• Resistance in growth in the prospective global markets motivating diversity.
• High costs limits the growth in various Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional ways of marketing and the distinct brand experience could be made use of to minimize the risk from prospective clients.
• Rigorous appearance policies could led to the customer shift towards Victoria with high social duty.
• Restricted target audience could caused a decline in the total market share of the company.
These strategies could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Solution could be carried out to evaluate the schedule of funds to the company that might be utilized in expansion towards global markets. The monetary position of the business might be assessed by utilizing the information given up the case Display 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a reasonable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be potential and the company needs to put efforts in increasing its revenues together with reducing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Help

Segmentation

The segmentation analysis consists of the analysis of numerous company sections of the company in domestic and the international, markets. The majority of the business's Physical shops lie in US consisting of above 500 stores in practically each of the state of United States. Nevertheless, the company has likewise a global existence in 8 various nations with its highest number of shops situated in UK i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its shops in the US. It indicates that majority of the profits of the business originated from the regional markets. The company is considering to broaden its stores into 7 more European and Asian countries. A chart revealing the presence of the company in numerous global markets is given up the Appendix 2.

Targeting

The business targets its clothing brand name to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for different differences in the company associated with its rivals. For example, the business hires great looking men and women for its shops and follows a stringent appearance policy to keep tourist attraction of good-looking individuals towards its shops and supply a distinct brand experience.

Positioning

The business has positioned its brand name as a high-end brand targeting just a particular market segment. The company with its non-traditional methods of marketing through models and agents posters its brand name image as a high-end clothes brand targeted to the cool and good-looking characters in society. Although, this market position draws in different elite individuals towards the brand but it harms the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Analysis deals with a lot of competition in the market with the existence of different variety of rivals in the market. A chart revealing the close rivals together with their qualities and the marketing technique is given up. it could be seen that the American Eagle Outfitters is considered to be the greatest rivals for business with its marketing strategy associated to the television shows. Space is likewise considered to be a potential rival in local as well as in global; markets as the company is considering to move in the worldwide markets. Along with it, Victoria Chemicals Plc (A) The Merseyside Project Case Study Help. with its versatile prices strategy and the Victoria's Street with its strong social status posture a severe risk to the existing market share of the Porter's 5 Forces analysis of Victoria Chemicals Plc (A) The Merseyside Project Case Analysis.

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